Valentine’s Day is just around the corner, friends! In today's society - we’re not just marketing chocolates and flowers, oh no! This hallmark holiday is all about spreading the love to family, your significant other, your best gal pals, your fur-babies, and even you! It’s time to steamroll your marketing into full speed ahead because we’re sure you’ve missed out on at least one of the opportunities.
Create Social Media Valentines
Social media is the best way to market your business, especially if your budget is relatively small. Instead of going old school with the print out valentines create digital valentines that followers can share on social media. Leave the “to:” blank so followers can tag their friends in them; and make sure you have your business name on there somewhere! This is a great idea to implement on your Instagram stories as users who are tagged can share on their stories, allowing their followers to see your name.
Create A Gift Guide
Valentine’s Day is slightly inconvenient on the calendar, it comes right after Christmas which means most peoples really great gift ideas have probably already been used. Your gift guide doesn’t have to be large but should have 4 categories: for the man in your life, for the women in your life, for the singles, for the couples - this way EVERYONE is covered! Make sure to promote the guide through your emails, on your website, and on social media!
Show Your Email Clients Some Love
Customers like to feel like they are your one and only, and by supplying them with a VIP promo code you're feeding this feeling! Offer a discount on a purchase, a free trial on your service, or a small gift with purchase through an exclusive email campaign. Use a Valentines themed code so you can track the redemption and because they’re super festive!
Don’t Forget Galentine’s Day!
Galentine’s Day is an unofficial official holiday that is celebrated the day before Valentine’s Day.
There, we’ve said it. A few ways to show your clients you care, reach a crowd that you normally might not have thought of, or introduced a different avenue of marketing your Valentine’s Day campaign that you didn’t think to use. Why? Because we LOVE educating our clients so that they can LOVE their business even more. Need a little help with an upcoming campaign? We’re talking strategy, a brand face-lift, more control over your customer engagement. Give us a shout and we’ll help you develop a game plan to reach your goals. Happy Valentine’s Day friends!
The ASC Team